Case Studies

Agency Case Study: How DemandGen Maximized Content Exposure

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Keeping the Visitor There It's a common tenet of marketing that the longer you can keep a web visitor on your site, the greater chance you have of converting that visitor. We've seen excellent results from BrightInfo in terms of visitor retention. The widgets keep reminding visitors of more content to be viewed, which keeps them on the site longer. We've seen an uptick in the amount of content that our visitors are consuming, and that in turn is driving high quality leads. "And another thing. . ." If you've ever seen the old show Columbo, the sly detective always had one more thing to ask, just when the suspects thought he was done with them! With BrightInfo, you always get one more opportunity to snag those suspects. Exit widgets pop up just when they are about to leave the site, offering a juicy piece of content that often will keep then on the site a little bit longer.

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