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Agency Case Study: How DemandGen Maximized Content Exposure

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Essentially, BrightInfo keeps track of your marketing assets, analyzes the actions and interests of your anonymous visitors, and pops up a window that offers them exactly what they are looking for. The system can discover your marketing assets automatically, or you can set up the recommendations manually. Your visitors are analyzed based on individual behavior (new, returning, etc.), "crowd" behavior (content browsed, navigation patterns, etc.), and textual hints (search keywords, page content and the like). Getting the Visitor Engaged BrightInfo has been very successful for DemandGen. Entry widgets — essentially popup windows that greet a visitor on arrival — and sidebar widgets are able to capture attention right away. They are not stereotypical popup ads, instead guiding viewers to different content that is actually relevant: for example, related to the content of the page they entered on, the places they have been on the site, or content they have viewed in previous visits.

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