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Agency Case Study: How DemandGen Maximized Content Exposure

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Maximizing your content exposure with BrightInfo When you discover something great, like a new coffee shop or a scenic hiking trail, it can pose an interesting problem: do you keep it to yourself so it doesn't get too popular, or do you share it so others can take advantage of it too? When DemandGen started using BrightInfo's content targeting services to improve our ability to capture anonymous website visitors, we were presented with just that quandary, because BrightInfo is a tremendously effective solution. Our job is to make our clients into marketing heroes—so we decided to share! The Right Content at the Right Time The premise of the BrightInfo solution is to help you engage website visitors by proactively giving them content that is relevant to them at that moment. No, it's not psychic— though it can feel that way! Instead, BrightInfo combines content analysis with user behavior to display personalized recommendations. According to BrightInfo, this approach can result in up to 83% more leads, and a cut in cost per lead by up to 75%.

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