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BrightInfo: SMB Group Case Study

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4 www.brightinfo.com The Result The SMB Group experienced an immediate uplift in leads and engagement, without any other change to their website. Using BrightInfo's automated service, the SMB Group was able to expose individual anonymous visitors to the best possible content for them in real time, providing them with a personalized experience and encouraging them to engage with the company. Within the 30 day trial the measurable results were a 61% increase in marketing content engagement – videos, webinars, presentations etc. which in turn derived a 23% increase in online form conversions as more visitors responded well to the company's content that matched their interest. The SMB Group continues to use BrightInfo to provide real time personalization for individual anonymous online visitors, increasing the ROI from their content marketing investment further. Through the BrightInfo built in reporting the SMB Group team sees a steady increase in their website conversion and engagement metrics and gets insightful information on the content engagement and content consumption. "I'm very happy with the 23% increase in leads and the 61% increase in content engagement – it is far beyond my expectations and was achieved without any effort on my team's part. I recommend BrightInfo for every SMB that leverages content marketing" observes McCabe. ABOUT BRIGHTINFO With BrightInfo, every website that leverages content marketing can offer the most relevant content to each anonymous visitor – dynamically, in real time and on each page visited. Businesses that leverage BrightInfo increase visitor engagement dramatically. The service helps ensure visitors are exposed to the most relevant content, consume more content on average, and sign up more for premium content. It can be configured for website and blog pages or to engage abandoning/bouncing visitors on landing pages. BrightInfo requires no configuration, customization or integration and delivers value within minutes of sign up. Visit www.brightinfo.com to learn more.

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