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BrightInfo: Seculert Case Study

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Visit www.brightinfo.com to learn more. In less than 20 minutes, Seculert increases online form conversions by 30% ________________________________________________________________________________ The challenge Seculert is a leading provider of cloud-based security solutions that protect organizations from advanced malware including APTs. Founded by security industry veterans, Seculert protects the extended enterprise from advanced threats by providing an integrated platform that analyzes malware communications, traffic logs, and suspicious files to identify known and unknown advanced threats. Seculert's cloud-based solution requires no software or hardware and protects employees – internal, remote, and those using personal mobile devices – as well as customers and partners/suppliers. Like many B2B companies, Seculert leverages inbound and content marketing to generate sales leads. However, as the company developed more marketing content, it struggled with where and how to promote it on their website without overloading its pages with "next steps" which can hurt the visitor experience and the Website conversion rate. "Our research suggests that our buyers are typically 70% of the way through the buying decision before they contact a vendor," says Debbie Cohen-Abravanel , Vice President of Online Marketing at Seculert. "To maximize every potential customer engagement, we need intelligent ways to present our content contextually to our online visitors when they are still anonymous." The Solution To help guide anonymous visitors to potential leads, Seculert signed up for the BrightInfo Cloud service. By plugging BrightInfo metrics into their HubSpot marketing automation solution, increases in customer engagement and conversions could be easily tracked on their existing platform. "BrightInfo was up and running within minutes and immediately began dynamically recommending our marketing content items to visitors using a unique profiling mechanism," notes Cohen-Abravanel. "There was no integration or customization on our end, and BrightInfo analytics are picked up by our HubSpot system seamlessly".

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