White Papers

Engaging Anonymous Online Visitors

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8 www.brightinfo.com Conclusion Most businesses online marketing teams are focused on the Top Of Funnel (TOFU) and engaging with the right audience to generate traffic to their website as well as on the Bottom Of the Funnel (BOFU) and maximizing revenue from the known buyers/leads. In between is where the opportunity lies. There is a mass of audience that is finding out about your business every day and visiting your website, blog and landing pages. However on average 98% of these visitors leave, and you will never see them again. Real Time Personalization presents an opportunity to engage with that middle segment, increase your conversion rate and to find out more about the largest audience group you have. You just need to make the right choices that fit your specific goals when selecting a real time personalization solution. When done right, our experience is that this can boost your leads by 80%, reduce bounce and increase engagement. ABOUT BRIGHTINFO With BrightInfo, every website that leverages content marketing can offer the most relevant content to each anonymous visitor – dynamically, in real time and on each page visited. Businesses that leverage BrightInfo increase visitor engagement dramatically. The service helps ensure visitors are exposed to the most relevant content, consume more content on average, and sign up more for premium content. It can be configured for website and blog pages or to engage abandoning/bouncing visitors on landing pages. BrightInfo requires no configuration, customization or integration and delivers value within minutes of sign up. See more at www.brightinfo.com

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