White Papers

Engaging Anonymous Online Visitors

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2 www.brightinfo.com Executive overview It's estimated that on average, 98% of business website visitors stay anonymous, and it's an audience that can't be ignored from a marketing standpoint. According to CEB, 57% of the purchase decision is complete before a customer ever contacts the business. Today's buyers do a lot of research on their own, which means that those anonymous visitors may actually be quite far along in the buyer journey, and by the time a visitor actually contact you, the decision is practically made. So how do you get the nameless 98% to consider you? The answer is to woo the anonymous visitor with an engaging, personalized site experience. This paper lays out whys and hows for engaging the largest audience on your website.

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