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Bounce Prevention 101

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Bounce Prevention B2B marketers are spending huge amounts of time and money driving traffic to their landing pages, carefully crafting and optimizing landing page content and calls-to-action (CTAs) to entice visitors to complete a contact form, register or request some sort of gated content offer. As a crucial source of lead generation, a "sticky" landing page that gets people to convert is vital to your sales pipeline. Here's the rub: B2B landing pages have up to a 90% bounce rate, with only 1-4% of visitors converting. Ouch. Optimal landing page Call to Action Form CTA CTA Call to Action Thank you for registering! 90% 1-4% 1 Stick the landing with a smart personalization strategy

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