2014’s top 5 content marketing lessons learned ————————————————————- 2014 had gone by in a flash, and so much more content was created by BrightInfo. In 2014, the BrightInfo blog focused heavily on actionable tips and metrics that can help businesses increase online engagement and conversion from their Content Marketing efforts and also best leverage Personalization.... Continue reading
3 Ways Personalization Complements Marketing Automation
Marketing Automation is a sizeable and fast growing market that enables...
Most Recent Articles
The Content Journey: An Illustrated Content Optimization Guide
Attention Content Writers: Kim Kardashian on Content Writing and Compelling Titles
Compelling title should catch the reader’s eye, get a click-through to the article, cause the reader to engage or take action, and improve your Google rankings. How to fit all of this into one title?
How to Optimize Your Blog for SEO & Engagement
How to Shorten The Sales Cycle
Identifying your best-fit target buyer, is a crucial part of Inbound marketing campaign development. Without persona development, campaigns will be poorly targeted and struggle to generate quality lea
5 Basic Tips for Boosting Your Conversions
How effective is your Inbound Marketing program? If you’re seeing a rise in your site visits, but conversions have plateaued (or even plummeted), you’re not alone. Here are some quick tips across your
The Content Journey - Upcoming webinar on SEMRush by BrightInfo & Oktopost
Online marketing is leaning heavily on content marketing, and marketers are leaning heavily on content creators, which in turn lean on cups of coffee and Beats headphones. Massive resources are devote
How to Optimize Your Paid Ads for an Inbound Marketing Campaign
Best Practices for Optimizing Your Paid Ads for an Inbound Marketing Campaign
How to Increase Inbound Lead Quality By Planning Campaigns Around Content Hubs
Why you should consider planning your campaigns around content hubs – Do you struggle to get your content seen? If so, you’re not alone. It’s a common struggle for many marketers, even those who...
A Deep Dive into Native Advertising
Native advertising is the new way of advertising – Advertising has come a long way from splashy print ads, eye-catching billboards and buzzworthy TV commercials. Of course these traditional...
How Publishers Are Handling Ad-Blocker
Even publishers can probably sympathize with this scenario: just when you think you’ve found the exact article you were looking for, an ad pops up, a video starts screaming at you and instead of...
Financial Goals & Lead Gen Targets: 5 Mistakes To Avoid To Ensure Effective Inbound Campaigns
Guest contributor – Alex Embling, Director of Strategic Internet Consulting How many Inbound leads do you need to reach your financial targets and provide real ROI? For Inbound marketing campaigns...
Marketing Agencies – 4 Ways to Fit The Right Solution For Each Client
Every client deserves white glove service, but the glove of each service doesn’t always fit the hand of every client. Many marketing agency offers a wide array of value that has been tailored to...
6 Steps To Planning A Successful Inbound Marketing Campaign
This guest post is by Alex Embling, Director of Strategic Internet Consulting, who sharing his experience with planning a successful inbound marketing campaign. Modern marketing is evolving. Now...
How to Get Prospects Earlier In The Decision Journey
Before a prospect considers her options, does her research, makes a decision and completes a purchase, she must discover a product or service even exists. This stage of the buying journey, which...
Increase the Value of Your Website Visitors With Personalized Content
If there’s one thing we’ve learned so far in the digital age, it’s that no single ad, video or article speaks to everyone. More than ever, targeted marketing that picks and chooses the most...
3 insights from Content2Conversion
We just wrapped up 3 intense days at the Content2Conversion convention, in Scottsdale, Arizona. Here are 3 quick insights for marketers: Everyone is searching for that Buyer Intent Marketing...
The Beginners Guide to Creating a Content Calendar
The Beginners Guide to Creating a Content Calendar - 3 simple steps
The 5 Reasons People Are Leaving Your Site, And How Content Personalization Will Come To the Rescue
B2B marketers cringe at the thought of bouncing, and, no, it’s probably not related to a traumatic childhood incident in a bounce castle. Instead, the word “bounce” holds the weight of thousands...
An Introduction to Account Based Marketing
Staying afloat in B2B marketing often means keeping your head above water in a sea of buzzwords. In a fast-paced and ever-changing industry, thought leaders are continuously creating new terms to...
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