Personalization Blueprint – And How To Start In Baby Steps (part1)

November 19, 2014 Boaz Grinvald

The business benefits of personalization are clear – Increase conversion and new business Increase engagement and loyalty Increase cross-sell or up-sell With these benefits in mind, no wonder a recent study of US marketers on digital marketing tactics by Adobe reveals that 33% of respondents chose personalization, significantly outpacing big data (22%) and social (21%).... Continue reading

The post Personalization Blueprint – And How To Start In Baby Steps (part1) appeared first on BrightInfo.

Previous Article
Personalization Blueprint – And How To Start In Baby Steps (Part 2)
Personalization Blueprint – And How To Start In Baby Steps (Part 2)

In our last blog post we defined what is web personalization. By now you...

Next Article
Impact Radius lowers lead cost under $4 by increasing conversions by 59% and content consumption by 188% – in minutes!
Impact Radius lowers lead cost under $4 by increasing conversions by 59% and content consumption by 188% – in minutes!

In this customer case study you will learn first hand from Impact Radius...