4 Scientific Reasons Why Content Personalization Is So Effective

October 20, 2014 Asaf Rothem

Content personalization increases conversion rates, boosts lead generation and cuts cost per leads. It might be intuitive to believe a personalized message is more effective than a one-size-fits-all message, but intuition isn’t the driving force here – the data is. We have offered millions of personal content recommendations, and the evidence now shows an increase... Continue reading

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