Why Content Brands Need A Separate Content Site

October 7, 2014 Haim Cohen Mintz

While 76% of B2B companies are blogging, content brands such as Adobe (www.cmo.com) and Xerox (www.realbusiness.com) go one step further and develop independent content sites rich with free articles and resources as part of their content marketing. These websites are always related to the main website – “the mother ship” – much like what aliens... Continue reading

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