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Read ArticleThe Content Journey: An Illustrated Content Optimization Guide
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eBook: Your Website Should be as Personalized as Your Email Marketing
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Read ArticleAttention Content Writers: Kim Kardashian on Content Writing and Compelling Titles
Compelling title should catch the reader’s eye, get a click-through to the article, cause the reader to engage or take action, and improve your Google rankings. How to fit all of this into one title?
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Read ArticleHow to Optimize Your Blog for SEO & Engagement
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1:00:08Watch VideoCompetitive Content Webinar
How to use competitive intelligence and personalization to elevate your content marketing
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What if you present the most relevant content to every visitor, every time?
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2:27Watch VideoContent Type Images Setup in 2.5 Minutes
Using our content type image section, allows you to replace images that aren't the best in terms of representing the content.
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Read ArticleHow to Shorten The Sales Cycle
Identifying your best-fit target buyer, is a crucial part of Inbound marketing campaign development. Without persona development, campaigns will be poorly targeted and struggle to generate quality lea
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Read Article
5 Basic Tips for Boosting Your Conversions
How effective is your Inbound Marketing program? If you’re seeing a rise in your site visits, but conversions have plateaued (or even plummeted), you’re not alone. Here are some quick tips across your
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Read ArticleThe Content Journey - Upcoming webinar on SEMRush by BrightInfo & Oktopost
Online marketing is leaning heavily on content marketing, and marketers are leaning heavily on content creators, which in turn lean on cups of coffee and Beats headphones. Massive resources are devote
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WhitePaper: 95% of your website visitors don't convert. Learn how to engage anonymous visitors & change that.
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4:02Watch VideoPersonalize your Unbounce pages with BrightInfo
Why you should personalize your unbounce landing pages with BrightInfo. How will it look like. And how to do it.
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Read ArticleHow to Optimize Your Paid Ads for an Inbound Marketing Campaign
Best Practices for Optimizing Your Paid Ads for an Inbound Marketing Campaign
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3:31Watch VideoHow to Create a Campaign in BrightInfo
Creating a BrightInfo Campaign allows you the ability to track exposures, clicks and conversions of a certain asset over time. Highly effective when trying to show the results for any new asset.
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4:14Watch VideoHow to Create a BrightInfo A/B Test in a few minutes
Setting up an A/B test with BrightInfo is quick and easy.
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eBook: Personalize or Perish - the proven benefits of personalization for publishers
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Read ArticleHow to Increase Inbound Lead Quality By Planning Campaigns Around Content Hubs
Why you should consider planning your campaigns around content hubs – Do you struggle to get your content seen? If so, you’re not alone. It’s a common struggle for many marketers, even those who...
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Read ArticleA Deep Dive into Native Advertising
Native advertising is the new way of advertising – Advertising has come a long way from splashy print ads, eye-catching billboards and buzzworthy TV commercials. Of course these traditional...
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2:23Watch VideoAccount Based Marketing Through Segmentation
This tutorial shows how to setup your Account Based Marketing campaign through BrightInfo's segments,
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Read ArticleHow Publishers Are Handling Ad-Blocker
Even publishers can probably sympathize with this scenario: just when you think you’ve found the exact article you were looking for, an ad pops up, a video starts screaming at you and instead of...
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Read ArticleFinancial Goals & Lead Gen Targets: 5 Mistakes To Avoid To Ensure Effective Inbound Campaigns
Guest contributor – Alex Embling, Director of Strategic Internet Consulting How many Inbound leads do you need to reach your financial targets and provide real ROI? For Inbound marketing campaigns...
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Read ArticleMarketing Agencies – 4 Ways to Fit The Right Solution For Each Client
Every client deserves white glove service, but the glove of each service doesn’t always fit the hand of every client. Many marketing agency offers a wide array of value that has been tailored to...
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Read Article6 Steps To Planning A Successful Inbound Marketing Campaign
This guest post is by Alex Embling, Director of Strategic Internet Consulting, who sharing his experience with planning a successful inbound marketing campaign. Modern marketing is evolving. Now...
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Read ArticleHow to Get Prospects Earlier In The Decision Journey
Before a prospect considers her options, does her research, makes a decision and completes a purchase, she must discover a product or service even exists. This stage of the buying journey, which...
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